Sunday, July 15, 2007
Article Marketer: The Essential Article Marketing Service
If you're writing articles for link building purposes but aren't using an article submission service then you're losing hundreds and sometimes thousands of links and spending entirely TOO MUCH time in the article directories.
I recommend and use the following article distribution service:
Article Marketer
Some articles I've submitted with Article Marketer have gotten published on over 1,200 sites. Save yourself hours of hand submission by using this labor saving service that makes article marketing worth while: Article Marketer.
It's less than $90 for three months of unlimited submissions. Even if you only submit one article the links are worth it. If you set your mind on getting 20 or so articles written and submitted over 3 months you'll see your links and rankings improve considerably.
Article Marketer
I recommend and use the following article distribution service:
Article Marketer
Some articles I've submitted with Article Marketer have gotten published on over 1,200 sites. Save yourself hours of hand submission by using this labor saving service that makes article marketing worth while: Article Marketer.
It's less than $90 for three months of unlimited submissions. Even if you only submit one article the links are worth it. If you set your mind on getting 20 or so articles written and submitted over 3 months you'll see your links and rankings improve considerably.
Article Marketer
Labels: article marketer, article marketing, jetspinner
Sunday, November 06, 2005
Adding a Blog to Your Article Marketing Strategy
How can a blog best compliment your current article marketing initiative? There are some quick answers, which I'll break out first and foremost in this article. Secondly I'll investigate how you should differentiate your blog posts from your articles.
4 Quick Tips for Integrating a Blog into Your Article Marketing Strategy
1) Put your blog directly on your main site. Put one of your business's main keyword phrases into the title of your blog. Make the url for your blog the name of the blog itself. Frank's Fish Shop's blog url should look something like this, depending on how Frank architects his site: http://AquariumFishToday/FranksFishShop.com.
2) Link to your articles from your blog, even though they are on your site. Don't publish your articles directly in your blog however. Write a little commentary about the article, why you wrote it, what inspired it, who it's for (thx to SEM wiz bw).
3) Link to and mention those who publish your articles. Not the article directories, but rather the websites or newsletters or even other blogs that publish you. Especially if they are useful resources and if you have a decent relationship and or dialogue with the publisher.
4) Discuss responses to your article, whether good or bad in blog posts. Show the impact your articles have had on your readers. Show, more importantly, that you're engaged with them.
Differentiating Your Blog Posting and Article Marketing Strategy
A blogging strategy differs significantly from an article marketing strategy, and positions its author differently.
Many writers/marketers simply post entire articles in their blogs. I do, on my article marketing blog, but that's just because I'm not being particularly strategic at the moment. This is not the ideal method if you're looking to maximize the benefit of your blogging and article writing efforts can have on your site's conversions.
These are my opinions about blog posts:
This is not entirely a hard and fast rule and should only be followed as a general guideline, especially for those who want to differentiate their blogging efforts from their article marketing efforts.
Executing Your Blogging and Article Marketing Strategy
A dual blogging/article writing strategy is best, as it enables the marketer to position himself as both an industry thought leader by writing great articles and as someone who follows closely the happenings in his industry.
The execution is up to you. Now get writing!
About the Author: Want to build links to your site and enhance your brand? Send custom media questions to GFrench@gmail.com for free media creation brainstorm, including article topic suggestions and key publisher identification for your industry. Visit the Article Marketing blog for article marketing ideas.
4 Quick Tips for Integrating a Blog into Your Article Marketing Strategy
1) Put your blog directly on your main site. Put one of your business's main keyword phrases into the title of your blog. Make the url for your blog the name of the blog itself. Frank's Fish Shop's blog url should look something like this, depending on how Frank architects his site: http://AquariumFishToday/FranksFishShop.com.
2) Link to your articles from your blog, even though they are on your site. Don't publish your articles directly in your blog however. Write a little commentary about the article, why you wrote it, what inspired it, who it's for (thx to SEM wiz bw).
3) Link to and mention those who publish your articles. Not the article directories, but rather the websites or newsletters or even other blogs that publish you. Especially if they are useful resources and if you have a decent relationship and or dialogue with the publisher.
4) Discuss responses to your article, whether good or bad in blog posts. Show the impact your articles have had on your readers. Show, more importantly, that you're engaged with them.
Differentiating Your Blog Posting and Article Marketing Strategy
A blogging strategy differs significantly from an article marketing strategy, and positions its author differently.
Many writers/marketers simply post entire articles in their blogs. I do, on my article marketing blog, but that's just because I'm not being particularly strategic at the moment. This is not the ideal method if you're looking to maximize the benefit of your blogging and article writing efforts can have on your site's conversions.
These are my opinions about blog posts:
- Blog posts, as a rule, should be shorter than articles and provide bite-sized nuggets of information, usually accompanied by a link.
- Blog posts are great for your quick, from-the-hip reactions/thoughts/opinions to news that affects your industry.
- Blog posts can be chattier in tone, more informal, and perhaps show a bit more of your personality (though your articles should certainly have personality).
- You can write several commentary or "check-out-this-cool-industry-news" blog posts in a tenth of the time it takes to write a decent article.
- Blog posts keep you more regularly in the awareness of your readers/RSS subscribers. Articles are the foundation of your expertise. Blog posts are your constant reminders to others of your expertise.
- Blog posts show your involvement in your industry's conversation, whether you're disagreeing with a colleague's recent article, or lauding an industry player's recent acquisition.
This is not entirely a hard and fast rule and should only be followed as a general guideline, especially for those who want to differentiate their blogging efforts from their article marketing efforts.
Executing Your Blogging and Article Marketing Strategy
A dual blogging/article writing strategy is best, as it enables the marketer to position himself as both an industry thought leader by writing great articles and as someone who follows closely the happenings in his industry.
The execution is up to you. Now get writing!
About the Author: Want to build links to your site and enhance your brand? Send custom media questions to GFrench@gmail.com for free media creation brainstorm, including article topic suggestions and key publisher identification for your industry. Visit the Article Marketing blog for article marketing ideas.
Targeting Your Article Marketing Campaign to Your Site's Key Conversion Pages
For many marketers, article marketing is simply a get-links-quick scheme that they use periodically to generate a few home page links from the article directories. For marketers who know the pages on their sites that convert as well as the keywords these pages target in paid and organic search campaigns, article marketing can be far more.
Especially if they're developing both great content and relationships with site/newsletter editors who publish their content regularly.
This article presupposes that you know what the important pages in your site's sales funnel are as well as the keywords you're targeting for these pages.
Some key pages in your site's sales/conversion funnel could be:
These articles should be quite different from each other, and the links in the author bio should be directly to the important pages you identified and include the top keyword for those pages in the link text.
To illustrate what I'm talking about let's take a look at Frank's Fish Shop, an online retailer of live fish for fresh, salt, and brackish aquariums as well as ponds, who decided to implement a more sophisticated article marketing campaign.
Frank's Fish Shop Gets Smart About Article Marketing
Frank's first 900 word article, on how to select the right fish for your tank, linked back to his home page with his main home page keyword, "Aquarium Fish." He saw some definite link increases, and even a little rank improvement, especially in Yahoo and MSN, for that keyword. More importantly he got a few questions from new aquarium owners that in turn got them newsletter subscribers and sales.
So now he wants his marketing team to expand the article marketing campaign and they determined that the following pages are most important to their conversions:
Here's how he figured out his article strategy for these important pages:
The Newsletter Sign Up Page
Frank recognizes that business is all about building relationships. He loves talking about fish with the customers who come in his shop, and he found early on that expanding this informative and helpful dialogue online is crucial to his sales.
And so he publishes a bi-weekly newsletter on the latest tips and advice for people with aquariums, and most importantly he answers his readers' questions.
His newsletter sign up page has text that describes the newsletter, some reader testimonials, and a link to his newsletter archive, which is on his site in its entirety.
His keyword phrases for this page include the word "aquarium" as a base and include variables such as "maintenance," "help," "advice," "how to," "newsletter," "guide," "beginner," and other terms his keyword research revealed.
To develop more targeted links to his newsletter sign up page he simply breaks out the articles he's already written for his newsletter, all based on reader/site visitor questions, and creates an author bio with link text that targets the sign up page.
He then submits to the article directories and begins getting links back to his site that really work to position him both in the search engines and to the readers of his articles.
The Shrimp-Tail Blue Moobly Fish Page
The Blue Moobly is an old brackish aquarium favorite. The newly-bred Shrip-Tail variety has a curious looking tail that drives aquarium enthusiasts nuts.
Because of the high margins and the fish's popularity, Frank wants to promote this particular fish. Competition has sprung up, and is especially fierce in paid search.
Frank's main keyword here is simply "shrimp-tailed blue moobly."
He writes 3 articles to target the blue moobly page.
The first covers the introduction of the blue moobly to brackish aquariums, because they have some problems with razor-faced clams.
The second covers the breeding of the shrimp-tail blue moobly, because many see it as a profitable practice, and heck, breeders have to start with a breeding pair, which Frank is more than happy to sell them.
The third is an interview with the shrimp-tail blue-moobly's breeder, Augustus Clayhorn.
All of these link back to the url http://www.FranksFishShop/Brackish/ShrimpTailBlueMoobly with, you guessed it, the link text "Shrimp-Tail Blue Moobly."
Aquarium Lighting Paid Search Landing Page
Aquarium lighting is big in the aquarium business. Frank's landing page for the paid search term "aquarium lighting" is a major point of entry into his site and a major money maker.
Above the fold on his landing page he focuses on images and navigation so that folks coming in from his paid search ads can find exactly what they need, buy it and get back out again.
Below the fold he has a little text about each of the articles he's written about aquarium lighting, from proper set up, to installation, to "artistic" lighting (to Frank and fish enthusiasts aquariums are lit with the attention and care typically reserved for live theatre and movie sets).
He submitted each of these articles to the article directories with author bio links to his lighting landing page from the text "aquarium lighting."
Article Marketing at its Strongest
Article marketing is at its strongest when you combine knowledge of the keywords people use to find your site, the pages that are most important to your site's conversions, and content that serves your prospects and your industry.
It's the last part though, serving your prospects and your industry, that's the most important. It's the willingness to be helpful, complete, detailed, precise and honest in your articles that will deliver not only conversions, but the kinds of relationships that bring you long term business success.
About the Author:
Want to build links to your site and enhance your brand? Send article marketing questions and reviews of this article to GFrench@gmail.com for free article marketing brainstorm, including article topic suggestions and key media identification for your industry. Visit the Article Marketing blog for article marketing ideas.
Especially if they're developing both great content and relationships with site/newsletter editors who publish their content regularly.
This article presupposes that you know what the important pages in your site's sales funnel are as well as the keywords you're targeting for these pages.
Some key pages in your site's sales/conversion funnel could be:
- Landing pages for your paid search campaigns
- Pages that show in your log files as getting the most views
- Pages one step away from the shopping cart for your most popular or profitable items
- Naturally high-text pages such as FAQ pages, newsletter sign up pages, free trial down load pages
- Non-home-page pages that drive organic search traffic
These articles should be quite different from each other, and the links in the author bio should be directly to the important pages you identified and include the top keyword for those pages in the link text.
To illustrate what I'm talking about let's take a look at Frank's Fish Shop, an online retailer of live fish for fresh, salt, and brackish aquariums as well as ponds, who decided to implement a more sophisticated article marketing campaign.
Frank's Fish Shop Gets Smart About Article Marketing
Frank's first 900 word article, on how to select the right fish for your tank, linked back to his home page with his main home page keyword, "Aquarium Fish." He saw some definite link increases, and even a little rank improvement, especially in Yahoo and MSN, for that keyword. More importantly he got a few questions from new aquarium owners that in turn got them newsletter subscribers and sales.
So now he wants his marketing team to expand the article marketing campaign and they determined that the following pages are most important to their conversions:
- Newsletter Sign Up Page
- Shrimp-Tail Blue Moobly Fish Page (new, very popular fish, high margins)
- Aquarium Lighting Paid Search Landing Page
Here's how he figured out his article strategy for these important pages:
The Newsletter Sign Up Page
Frank recognizes that business is all about building relationships. He loves talking about fish with the customers who come in his shop, and he found early on that expanding this informative and helpful dialogue online is crucial to his sales.
And so he publishes a bi-weekly newsletter on the latest tips and advice for people with aquariums, and most importantly he answers his readers' questions.
His newsletter sign up page has text that describes the newsletter, some reader testimonials, and a link to his newsletter archive, which is on his site in its entirety.
His keyword phrases for this page include the word "aquarium" as a base and include variables such as "maintenance," "help," "advice," "how to," "newsletter," "guide," "beginner," and other terms his keyword research revealed.
To develop more targeted links to his newsletter sign up page he simply breaks out the articles he's already written for his newsletter, all based on reader/site visitor questions, and creates an author bio with link text that targets the sign up page.
He then submits to the article directories and begins getting links back to his site that really work to position him both in the search engines and to the readers of his articles.
The Shrimp-Tail Blue Moobly Fish Page
The Blue Moobly is an old brackish aquarium favorite. The newly-bred Shrip-Tail variety has a curious looking tail that drives aquarium enthusiasts nuts.
Because of the high margins and the fish's popularity, Frank wants to promote this particular fish. Competition has sprung up, and is especially fierce in paid search.
Frank's main keyword here is simply "shrimp-tailed blue moobly."
He writes 3 articles to target the blue moobly page.
The first covers the introduction of the blue moobly to brackish aquariums, because they have some problems with razor-faced clams.
The second covers the breeding of the shrimp-tail blue moobly, because many see it as a profitable practice, and heck, breeders have to start with a breeding pair, which Frank is more than happy to sell them.
The third is an interview with the shrimp-tail blue-moobly's breeder, Augustus Clayhorn.
All of these link back to the url http://www.FranksFishShop/Brackish/ShrimpTailBlueMoobly with, you guessed it, the link text "Shrimp-Tail Blue Moobly."
Aquarium Lighting Paid Search Landing Page
Aquarium lighting is big in the aquarium business. Frank's landing page for the paid search term "aquarium lighting" is a major point of entry into his site and a major money maker.
Above the fold on his landing page he focuses on images and navigation so that folks coming in from his paid search ads can find exactly what they need, buy it and get back out again.
Below the fold he has a little text about each of the articles he's written about aquarium lighting, from proper set up, to installation, to "artistic" lighting (to Frank and fish enthusiasts aquariums are lit with the attention and care typically reserved for live theatre and movie sets).
He submitted each of these articles to the article directories with author bio links to his lighting landing page from the text "aquarium lighting."
Article Marketing at its Strongest
Article marketing is at its strongest when you combine knowledge of the keywords people use to find your site, the pages that are most important to your site's conversions, and content that serves your prospects and your industry.
It's the last part though, serving your prospects and your industry, that's the most important. It's the willingness to be helpful, complete, detailed, precise and honest in your articles that will deliver not only conversions, but the kinds of relationships that bring you long term business success.
About the Author:
Want to build links to your site and enhance your brand? Send article marketing questions and reviews of this article to GFrench@gmail.com for free article marketing brainstorm, including article topic suggestions and key media identification for your industry. Visit the Article Marketing blog for article marketing ideas.
Saturday, January 29, 2005
Crafting Your Optimized Author Bio
Your author bio is a vital portion of your article marketing campaign. It must append every article you write, and contains links to your site, sometimes directly from text. (Not all article directories allow your text to link... EzineArticles does though. From PR6 pages.)
No matter what your specific article marketing goals, your author bio will play some role, so here are some guidelines to make yours work hard:
- make your bio between 60 and 80 words. Some sites allow more, some a little less. Get in the middle and you won't have to fool around when it comes time to submit to directories. You should have a succinct message anyway.
- make your #1 keyword link to the page you'd like to show up for that keyword. My guess is you'd like your index page to show up for your #1 keyword. Use your #1 keyword a few times in your author bio in addition to your link. I'm assuming you've already done some pretty extensive search engine optimization of course.
- if you're trying to drum up leads include your phone number and email address. Create a new email address for article marketing purposes because you're going to get lots of spam once you've put it online. And you can track leads or inquiries that come directly through your article marketing innitiative.
- Nail down your key marketing message, whatever you've determined that to be. All the better if it includes your #1 keyword.
Again, if you know your specific article marketing goals be sure to put them here in your author bio. My goals are to build links and generate some reader interaction.
In the interest of taking my own medicine I decided to revise my old author bio (currently at 55 words):
I'm going to open with my "build links and brand" pitch, which captures the two main benefits of article marketing - two things I imagine most businesses want to do online.
I also added some idea of the kind of free service I'm offering: "article topic suggestions and key industry media identification." I hope this will lure some people in to writing me.
I do want people to send me article directories I haven't found, but I think that waters down my overall message, which is for people to write me with their questions. So I'm cutting that part out.
In the third sentence, which starts "Garrett French is a search engine engineer," I'm changing that to say "Garrett French is a search engine marketing copy writer" which is more accurate and will throw a little link benefit to my employer.
So my new and strategically optimized 65 word author bio reads:
Want to build links to your site and enhance your brand? Send article marketing questions to GFrench@gmail.com for free article marketing brainstorm, including article topic suggestions and key industry media identification. Garrett French is a search engine marketing copy writer and conducts branding and link building research on his article marketing blog. If you wish to publish this article, please retain all links.
No matter what your specific article marketing goals, your author bio will play some role, so here are some guidelines to make yours work hard:
- make your bio between 60 and 80 words. Some sites allow more, some a little less. Get in the middle and you won't have to fool around when it comes time to submit to directories. You should have a succinct message anyway.
- make your #1 keyword link to the page you'd like to show up for that keyword. My guess is you'd like your index page to show up for your #1 keyword. Use your #1 keyword a few times in your author bio in addition to your link. I'm assuming you've already done some pretty extensive search engine optimization of course.
- if you're trying to drum up leads include your phone number and email address. Create a new email address for article marketing purposes because you're going to get lots of spam once you've put it online. And you can track leads or inquiries that come directly through your article marketing innitiative.
- Nail down your key marketing message, whatever you've determined that to be. All the better if it includes your #1 keyword.
Again, if you know your specific article marketing goals be sure to put them here in your author bio. My goals are to build links and generate some reader interaction.
In the interest of taking my own medicine I decided to revise my old author bio (currently at 55 words):
Need help with article ideas? Stumped on where to find publishers? Send questions and article directories not on my list to gfrench @ gmail.com. Garrett French is a search engine engineer for Websourced.com and conducts branding and link building research with his article marketing blog. You may republish this article if you include all links.First of all it's pretty flat. "Need help with article ideas?" Let's see... My main goal is for people to write me with article idea questions so I can show off my skills in understanding a business' target audience. I think I should go a little broader with my request though: "Send me your article marketing questions for free, quick answers."
I'm going to open with my "build links and brand" pitch, which captures the two main benefits of article marketing - two things I imagine most businesses want to do online.
I also added some idea of the kind of free service I'm offering: "article topic suggestions and key industry media identification." I hope this will lure some people in to writing me.
I do want people to send me article directories I haven't found, but I think that waters down my overall message, which is for people to write me with their questions. So I'm cutting that part out.
In the third sentence, which starts "Garrett French is a search engine engineer," I'm changing that to say "Garrett French is a search engine marketing copy writer" which is more accurate and will throw a little link benefit to my employer.
So my new and strategically optimized 65 word author bio reads:
Want to build links to your site and enhance your brand? Send article marketing questions to GFrench@gmail.com for free article marketing brainstorm, including article topic suggestions and key industry media identification. Garrett French is a search engine marketing copy writer and conducts branding and link building research on his article marketing blog. If you wish to publish this article, please retain all links.
How to Measure the Marketing Value of an Article
It's not enough to scatter your articles across the internet - you've got to measure what you're doing so you can be sure that you're getting value from your effort.
Here are some of my preliminary thoughts on what's measurable in regards to article marketing, (and what you measure should depend on your specifically defined article marketing goals, but you knew that already):
Number of new of links to your site
This is a big one of course, and just about the easiest to measure with a simple "link:" search in the major engines.
Since I submitted "Build Links and Your Brand: Article Marketing Delivers" to 8 directories on January 26th Google has logged 24 instances of my article (I did have a little help from search engine expert Andy Beal's mention in his blog), MSN search shows 59 instances and Yahoo has me down for 10.
Now, all those mentions aren't links... just instances of my article title.
Google's currently shows no links to my main blog site. Yahoo and MSN both show 14 to http://articlemarketing.blogspot.com.
I'm also currently ranked 3rd in Yahoo for the term article marketing - woo hoo! Not bad for only 3 days. We'll see how long I stay there - things may change dramatically after an update. I'm currently nowhere to be found in MSN. Ditto for Google, except the post from Andy's blog about my article marketing blog that puts me at 4th for "article marketing."
Millions of results for article marketing per engine: 12 million in Yahoo; 17 million in MSN; 27 million in Google. I don't think Article Marketing is a phrase that currently generates much competition.
Article submission sites like EzineArticles get the freshbot treatment because of their regularly updated content and I think that speeds indexing.
Article submitted 1-26-05, searches conducted 1-29-05.
Number of readers/impressions
To borrow a bit from the world of online advertising you can measure impressions, that is, the estimated number of readers/site visitors who had the opportunity to at least read your article title and, let's hope, associate it with your business name.
To get an idea of how many impressions your article may have gotten talk with those who republish your article. If you submit to EzineArticles you can see how many writers and editors have viewed your article's page.
It's great to have your impressions high, but it's better to have them targeted to your audience (and by audience I mean customers... here are my thoughts on client as audience). The more care you give your content creation process the more your content will appeal to your target audience.
Which brings us to...
Placement in previously identified key industry media
If at the beginning of your article marketing campaign you identify key industry publications you'd like to be published in... and you get published or don't get published, that's something you can measure.
This is more of a branding initiative than a linking initiative, though it can certainly generate at least one solid link. And once your article's been published and your editor says "go" you can submit it to your article submission directories of choice.
Lead generation through reader inquiries
This is a fun one. There are specific industries and products that are likely to sell well through article marketing... namely information products. If your primary goal for article marketing is sales though you should construct your article campaign in a particular way. Many of the same rules still apply, but the strategy needs to be a little different. Let me know if you have questions about creating sales generating articles.
Email addresses gathered for newsletter signup/downloads/free service
Yeah you're being published in someone else's email newsletter but that doesn't mean you can't try to drive signups to your own newsletter! We had this happen when I worked at WebProNews, where we published all free content. One author's article marketing strategy focused on driving subscribers to her newsletter. I think, but I'm not sure, that it was Dianna Huff, who specializes in B2B article marketing. As an aside, be sure to check out her site.
Pageviews to info pages on your site
If you link out of your article to more info pages on your site you can measure for an increase in traffic on those pages. Have some kind of call to action on these pages though. Don't just boost page views for the sake of having higher page views. Get them to do something on that page, such as give you an email address or visit your products or services page.
Requests from editors for articles
If it's your goal to have more involvement with your target market then be sure to accept all requests from editors for new articles. In fact, cultivate any relationship with an editor you can. This is one fantastic way of staying in front of your target audience and getting new ideas for articles.
How can you increase this likelihood? Contact editors from publications within your target market. In addition, include a mention in your author bio that you'd like to work with editors to help them have happier, more engaged readers.
Audience involvement/questions
This is another fun one, and something I tried to promote during my time at WPN. The level of reader feedback I received led to my creation of the "Ask the Expert" section of WPN (now untended) as well as my proposal for the WebProWorld forums, now with over 50,000 members. (To be fair iEntry had rolled out forums before - they were just scattered across all our publications rather than targetted on the flagship. WebProWorld was definitely a home run.)
So if you'd like to establish more of a relationship with the online audience in your publications contact their editor and see if you can field audience questions.
What else is measurable?
Those are a few of my thoughts for article marketing measurables. Did I miss any? Let me know your measurable ideas and if I use them in an upcoming article I'll throw you a link with your link text of choice.
Need help with article ideas? Stumped on where to find publishers? Send questions and article directories not on my list to gfrench @ gmail.com. Garrett French is a search engine engineer forMarketSmart Interactive and conducts branding and link building research with his article marketing blog. You may republish this article if you include all links.
Here are some of my preliminary thoughts on what's measurable in regards to article marketing, (and what you measure should depend on your specifically defined article marketing goals, but you knew that already):
Number of new of links to your site
This is a big one of course, and just about the easiest to measure with a simple "link:" search in the major engines.
Since I submitted "Build Links and Your Brand: Article Marketing Delivers" to 8 directories on January 26th Google has logged 24 instances of my article (I did have a little help from search engine expert Andy Beal's mention in his blog), MSN search shows 59 instances and Yahoo has me down for 10.
Now, all those mentions aren't links... just instances of my article title.
Google's currently shows no links to my main blog site. Yahoo and MSN both show 14 to http://articlemarketing.blogspot.com.
I'm also currently ranked 3rd in Yahoo for the term article marketing - woo hoo! Not bad for only 3 days. We'll see how long I stay there - things may change dramatically after an update. I'm currently nowhere to be found in MSN. Ditto for Google, except the post from Andy's blog about my article marketing blog that puts me at 4th for "article marketing."
Millions of results for article marketing per engine: 12 million in Yahoo; 17 million in MSN; 27 million in Google. I don't think Article Marketing is a phrase that currently generates much competition.
Article submission sites like EzineArticles get the freshbot treatment because of their regularly updated content and I think that speeds indexing.
Article submitted 1-26-05, searches conducted 1-29-05.
Number of readers/impressions
To borrow a bit from the world of online advertising you can measure impressions, that is, the estimated number of readers/site visitors who had the opportunity to at least read your article title and, let's hope, associate it with your business name.
To get an idea of how many impressions your article may have gotten talk with those who republish your article. If you submit to EzineArticles you can see how many writers and editors have viewed your article's page.
It's great to have your impressions high, but it's better to have them targeted to your audience (and by audience I mean customers... here are my thoughts on client as audience). The more care you give your content creation process the more your content will appeal to your target audience.
Which brings us to...
Placement in previously identified key industry media
If at the beginning of your article marketing campaign you identify key industry publications you'd like to be published in... and you get published or don't get published, that's something you can measure.
This is more of a branding initiative than a linking initiative, though it can certainly generate at least one solid link. And once your article's been published and your editor says "go" you can submit it to your article submission directories of choice.
Lead generation through reader inquiries
This is a fun one. There are specific industries and products that are likely to sell well through article marketing... namely information products. If your primary goal for article marketing is sales though you should construct your article campaign in a particular way. Many of the same rules still apply, but the strategy needs to be a little different. Let me know if you have questions about creating sales generating articles.
Email addresses gathered for newsletter signup/downloads/free service
Yeah you're being published in someone else's email newsletter but that doesn't mean you can't try to drive signups to your own newsletter! We had this happen when I worked at WebProNews, where we published all free content. One author's article marketing strategy focused on driving subscribers to her newsletter. I think, but I'm not sure, that it was Dianna Huff, who specializes in B2B article marketing. As an aside, be sure to check out her site.
Pageviews to info pages on your site
If you link out of your article to more info pages on your site you can measure for an increase in traffic on those pages. Have some kind of call to action on these pages though. Don't just boost page views for the sake of having higher page views. Get them to do something on that page, such as give you an email address or visit your products or services page.
Requests from editors for articles
If it's your goal to have more involvement with your target market then be sure to accept all requests from editors for new articles. In fact, cultivate any relationship with an editor you can. This is one fantastic way of staying in front of your target audience and getting new ideas for articles.
How can you increase this likelihood? Contact editors from publications within your target market. In addition, include a mention in your author bio that you'd like to work with editors to help them have happier, more engaged readers.
Audience involvement/questions
This is another fun one, and something I tried to promote during my time at WPN. The level of reader feedback I received led to my creation of the "Ask the Expert" section of WPN (now untended) as well as my proposal for the WebProWorld forums, now with over 50,000 members. (To be fair iEntry had rolled out forums before - they were just scattered across all our publications rather than targetted on the flagship. WebProWorld was definitely a home run.)
So if you'd like to establish more of a relationship with the online audience in your publications contact their editor and see if you can field audience questions.
What else is measurable?
Those are a few of my thoughts for article marketing measurables. Did I miss any? Let me know your measurable ideas and if I use them in an upcoming article I'll throw you a link with your link text of choice.
Need help with article ideas? Stumped on where to find publishers? Send questions and article directories not on my list to gfrench @ gmail.com. Garrett French is a search engine engineer forMarketSmart Interactive and conducts branding and link building research with his article marketing blog. You may republish this article if you include all links.
Friday, January 28, 2005
Article Marketing Weekend Goals
This weekend my goals are to:
analyze 37 new directories
organize all article directories that pass PR
elaborate on the article marketing process
analyze 37 new directories
organize all article directories that pass PR
elaborate on the article marketing process
37 new untested article directories
I haven't been to any of these sites yet. I just bumped into another article directory/publisher list. I'm not sure which here pass on page rank and I suspect the majority of them relate to building small businesses online by selling information about how to start a business online.
I cut out the dupes from the list that are already on my 82 directory list (scroll down for the link to the article where I found these). I'll publish the master list soon.
http://www.amazines.com
http://www.amrithallan.com
http://www.articlesubmit.com
http://www.chinese-school.netfirms.com/submit-business-article.html
http://www.clearviewpublications.com
http://www.connectionteam.com/submit.html
http://www.ebooksnbytes.com/articles/submit.shtml
http://www.ebusinesshelpsite.com/Articles/submit-article.htm
http://www.executivecoachingstudio.com
http://www.finance.groups.yahoo.com/group/Free_eContent/
http://www.freelancewriting.com
http://www.groups.yahoo.com/group/articles_archive
http://www.groups.yahoo.com/group/articles4you2use4promotion/
http://www.groups.yahoo.com/group/free-content
http://www.groups.yahoo.com/group/Free-Reprint-Articles
http://www.groups.yahoo.com/group/freezinecontent/
http://www.groups.yahoo.com/group/netwrite-publish-announce/
http://www.home-based-business-opportunities.com
http://www.homebiztools.com
http://www.internetbasedmoms.com/submission_guidelines.htm
http://www.makingprofit.com
http://www.marketingwords.com
http://www.mbnet.com/article_add_form.asp
http://www.optimizemag.com/mediakit/contribute.jhtml
http://www.powerhomebiz.com
http://www.salessuccessmagazine.com
http://www.sbinformation.about.com/library/blsubmission.htm
http://www.selling-it.com/Add_article.htm
http://www.store.bellyandbeyond.com/yhst-4403591833340/submitarticle.html
http://www.theallineed.com
http://www.theezine.net
http://www.tigrafix.com/articles/submission.htm
http://www.toupin.com
http://www.virtual-professionals.com/articles.shtml
http://www.workoninternet.com
http://www.worldwidefreelance.com
http://www.writerswrite.com
this list from this article:
http://www.promotewitharticles.com/postarticles235.html
from this site:
http://www.promotewitharticles.com/
WAY MORE article directories, added 2-3-5, copied directly from Priya Shah's ebiz publishing site... some are dupes of course. I'll have to go through these all now. This weekend, I swear.
Again, special thanks to Priya Shah who offers internet marketing web site promotion.
I cut out the dupes from the list that are already on my 82 directory list (scroll down for the link to the article where I found these). I'll publish the master list soon.
http://www.amazines.com
http://www.amrithallan.com
http://www.articlesubmit.com
http://www.chinese-school.netfirms.com/submit-business-article.html
http://www.clearviewpublications.com
http://www.connectionteam.com/submit.html
http://www.ebooksnbytes.com/articles/submit.shtml
http://www.ebusinesshelpsite.com/Articles/submit-article.htm
http://www.executivecoachingstudio.com
http://www.finance.groups.yahoo.com/group/Free_eContent/
http://www.freelancewriting.com
http://www.groups.yahoo.com/group/articles_archive
http://www.groups.yahoo.com/group/articles4you2use4promotion/
http://www.groups.yahoo.com/group/free-content
http://www.groups.yahoo.com/group/Free-Reprint-Articles
http://www.groups.yahoo.com/group/freezinecontent/
http://www.groups.yahoo.com/group/netwrite-publish-announce/
http://www.home-based-business-opportunities.com
http://www.homebiztools.com
http://www.internetbasedmoms.com/submission_guidelines.htm
http://www.makingprofit.com
http://www.marketingwords.com
http://www.mbnet.com/article_add_form.asp
http://www.optimizemag.com/mediakit/contribute.jhtml
http://www.powerhomebiz.com
http://www.salessuccessmagazine.com
http://www.sbinformation.about.com/library/blsubmission.htm
http://www.selling-it.com/Add_article.htm
http://www.store.bellyandbeyond.com/yhst-4403591833340/submitarticle.html
http://www.theallineed.com
http://www.theezine.net
http://www.tigrafix.com/articles/submission.htm
http://www.toupin.com
http://www.virtual-professionals.com/articles.shtml
http://www.workoninternet.com
http://www.worldwidefreelance.com
http://www.writerswrite.com
this list from this article:
http://www.promotewitharticles.com/postarticles235.html
from this site:
http://www.promotewitharticles.com/
WAY MORE article directories, added 2-3-5, copied directly from Priya Shah's ebiz publishing site... some are dupes of course. I'll have to go through these all now. This weekend, I swear.
http://www.certificate.net
http://www.goarticles.com
http://www.netterweb.com
http://www.articlecentral.com
http://www.articlefinders.com
http://www.web-source.net
http://biz-whiz.com
http://www.xongoo.com
http://www.websitefuel.com
http://www.zinos.com
http://www.addme.com
http://amazines.com
http://www.warriorforum.com
http://www.marketingpitbull.com
http://searchwarp.com
http://www.awebhostingprovider.com
http://www.lilengine.com
http://www.storebuilder.co.uk
http://www.constant-content.com
More Article Directories
http://www.toparticles.net
http://www.organic-rankings.com
http://www.workathomearticles.net
http://www.webmastertraffictools.com
http://commonconnections.com
http://www.internethomebusinessarticles.com
http://www.tigrafix.com/articles/submission.htm
http://www.allfreelancework.com/submitarticles.php
http://www.business-opportunity.biz
http://website-traffic.info
http://www.work-at-home-jobs-iowa.com
http://www.website-promotion-ranking-services.com
http://uniterra.com/submit-article.htm
http://www.webmomz.com
http://OpportunityUpdate.com
http://marketing-of-training.com
http://www.womans-net.com
http://www.MakingProfit.com
http://www.articlecentral.com
http://www.articlecity.com
http://www.bestparentingresources.com
http://www.boconline.com
http://www.businesstoolchest.coml
http://www.connectionteam.com
http://www.authorconnection.com
http://www.digital-women.com
http://www.globalnetone.com
http://hercommunity.com
http://www.howtoadvice.com
http://www.lrsmarketing.com
http://mega-success.com
http://www.mainstreetmom.com
http://www.midamericapublishing.com
http://www.obp.com
http://www.opportunityupdate.com
http://www.promoloop.com
http://www.promotezone.com
http://www.smartbiz.com
http://www.ezinefactory.co.za
http://www.upromote.com
http://freetraffictip.com
http://www.sales-masters-world.com
http://www.home-business-directory.comm
http://www.linksnoop.com
http://www.ushopi.comp
http://www.ezau.com
http://www.e-zinez.com
http://www.articlesubmissions.com
http://www.1st-in-articles.com
http://www.home-business-income.net
http://www.home-business-tips-newsletter.com
http://www.smartads.info
http://www.lilengine.com
http://www.biz-ewomen.com
http://www.home-based-business-opportunities.com
http://www.allthewebsites.org
http://smallbusinesshowto.com
http://www.jogena.com
http://www.williammcdermott.com
http://www.top-web-marketing.com
http://theezine.net
http://www.work911.com
http://thewhir.com
http://advisor.com
http://www.articlewarehouse.com
http://www.awomaninbusiness.com
http://www.theselfimprovementsite.com
http://www.mega-success.com
http://cyberprosper.com
http://www.womans-net.com
http://www.connectionteam.com
http://www.netterweb.com
http://article_depot.50megs.com
http://www.ezadsuccess.com
Article Announce Health
Natural Health Web
SelfGrowth
ToBeInformed
Oquey.com
Ultimate Water Massage
Health Naturale
Healing Well
Health eBiz
Again, special thanks to Priya Shah who offers internet marketing web site promotion.
Sunday, January 23, 2005
Build Links and Your Brand: Article Marketing Delivers
Many online marketers have crowed about the value of writing and publishing articles for branding and credibility. A few have mentioned the effects articles can have on the links to your site and therefore your search engine rankings.
None of them, however, have made a distinction between what I see as the two article marketing methods. In this article we'll look at both "the fast way" and "the thorough way" of article marketing as well as something crucial that no other article I've read includes - a complete list of the 82 article directory submission sites that pass PR.
The fast way focuses solely on link building and should get you a decent number of links to your site - I estimate at least 12 per article - in a relatively short period of time - about three and a half hours for writing and submitting to directories plus a month of waiting for the next update.
The thorough way focuses on understanding your industry's media as a whole and establishing relationships with the key players there. Getting your article published in the right place will not only give you a great link from a high PR site - it can give you a level of perceived expertise and credibility that can increase your company's sales in short order.
The thorough way is a long process though and requires a significant amount of time up front. Whether or not it's worth it really depends on the quality of the publications that cover your industry and the amount of time you have to spend.
There are also ways to add some "thorough" tactics to the fast way, which I'll cover at the end of the article.
For those who have articles written already here's a list of 12 PR passing general directories that accept any type of article and here's a list of all 82 PR passing article directories I've found so far. Disclaimer: I have not submitted to these directories yet. In a later article I'll publish more info about each one.
Article Marketing The Fast Way (Linking Oriented):
a) Write an informational and helpful 250 word article that you think will appeal to your audience.
b) Submit this article to these 11 general interest article directories.
c) Repeat
The key of article marketing is the link you get back to your site in your author bio. If you have more useful information that relates to your article on your site then you can link back there too.
Do use the keywords you'd most like to rank for in the text links to your site, where text links are an option. (Scroll down to this guy's author bio in Jorbins for an example of link text in bio.)
Since this is a linking initiative don't worry about optimizing the article as a whole. Just write naturally and solve your audience's problems, preferably in ten easy steps.
If you service the small business or B2B industry then consider writing a business advice article as the majority of directories out there relate to this sort of content. If you sell concrete mixers though is it worth it to have links from 40 different marketing sites from your "concrete mixer's guide to better marketing" article?
If you're having trouble coming up with article ideas then check out my guide to article writing or send an email to GFrench at gmail.com.
Article Marketing The Thorough Way (Branding and Linking Oriented):
a) Research the online publishers (includes directories, email newsletters, informational websites and blogs) of your industry's media.
b) Discern how your specific industry knowledge fits with each publication's apparent editorial agenda (should you write an article or present yourself as an expert for answering reader questions?)
c) Pick the top site you'd like to write for and make sure they accept freelance and that when they do they provide PR-passing links (if their article pages show a gray bar in Google's PR tool then don't fool with them).
d) Check out the publication's existing and current articles and see what's missing. In other words, how can you make a valuable contribution to your industry's knowledge base?
c) Query your top site's editor with your suggestion for an article (PR whiz Pete Larmey suggests crafting and sending a 2 sentence summary before sending the whole article) and negotiate whether or not/how long this publication has exclusive rights. Don't go exclusive for more than a week or two unless this is a major publication and you really think it's valuable.
e) Write the article and submit. Edit as needed/directed.
f) Give your publisher the agreed upon exclusivity and then begin submitting your article to other publishers who don't care so much about first publish rights.
g) Finally, submit to the relevant article directories, as well as these general article submission directories.
Building Some Thorough Method Elements Into The Fast Way
If you're interested mostly in links but wouldn't mind trying to build a little brand then here are a few things you can do that may help your industry credibility.
a) Mention in your author bio or article that you answer questions by email... so long as you can publish the discussion in another article. This will help you begin to develop a relationship with your readers.
b) Mention in your author bio that you welcome suggestions from editors for article requests. This will help you to begin establishing editorial relationships, which can turn into further opportunities for you to help readers, build credibility and boost sales.
c) More research: spend more time looking around and seeing what's out there in regards to current articles. This will ensure that you're writing something likely to get published by ezines and websites, and linked to from blogs. I wrote this article without querying editors. I did, however, research the existing article marketing articles. I also know that the majority of those article directories out there accept marketing-related articles and so will be able to build lots of links to my article marketing site.
Link to Build Links and Your Brand: Article Marketing Delivers.
Need help with article ideas? Stumped on where to find publishers? Send questions and article directories not on my list to gfrench @ gmail.com. Garrett French is a search engine engineer for Websourced.com and conducts branding and link building research with his article marketing blog. You may republish this article if you include all links.
Thx2 Beal for edits.
None of them, however, have made a distinction between what I see as the two article marketing methods. In this article we'll look at both "the fast way" and "the thorough way" of article marketing as well as something crucial that no other article I've read includes - a complete list of the 82 article directory submission sites that pass PR.
The fast way focuses solely on link building and should get you a decent number of links to your site - I estimate at least 12 per article - in a relatively short period of time - about three and a half hours for writing and submitting to directories plus a month of waiting for the next update.
The thorough way focuses on understanding your industry's media as a whole and establishing relationships with the key players there. Getting your article published in the right place will not only give you a great link from a high PR site - it can give you a level of perceived expertise and credibility that can increase your company's sales in short order.
The thorough way is a long process though and requires a significant amount of time up front. Whether or not it's worth it really depends on the quality of the publications that cover your industry and the amount of time you have to spend.
There are also ways to add some "thorough" tactics to the fast way, which I'll cover at the end of the article.
For those who have articles written already here's a list of 12 PR passing general directories that accept any type of article and here's a list of all 82 PR passing article directories I've found so far. Disclaimer: I have not submitted to these directories yet. In a later article I'll publish more info about each one.
Article Marketing The Fast Way (Linking Oriented):
a) Write an informational and helpful 250 word article that you think will appeal to your audience.
b) Submit this article to these 11 general interest article directories.
c) Repeat
The key of article marketing is the link you get back to your site in your author bio. If you have more useful information that relates to your article on your site then you can link back there too.
Do use the keywords you'd most like to rank for in the text links to your site, where text links are an option. (Scroll down to this guy's author bio in Jorbins for an example of link text in bio.)
Since this is a linking initiative don't worry about optimizing the article as a whole. Just write naturally and solve your audience's problems, preferably in ten easy steps.
If you service the small business or B2B industry then consider writing a business advice article as the majority of directories out there relate to this sort of content. If you sell concrete mixers though is it worth it to have links from 40 different marketing sites from your "concrete mixer's guide to better marketing" article?
If you're having trouble coming up with article ideas then check out my guide to article writing or send an email to GFrench at gmail.com.
Article Marketing The Thorough Way (Branding and Linking Oriented):
a) Research the online publishers (includes directories, email newsletters, informational websites and blogs) of your industry's media.
b) Discern how your specific industry knowledge fits with each publication's apparent editorial agenda (should you write an article or present yourself as an expert for answering reader questions?)
c) Pick the top site you'd like to write for and make sure they accept freelance and that when they do they provide PR-passing links (if their article pages show a gray bar in Google's PR tool then don't fool with them).
d) Check out the publication's existing and current articles and see what's missing. In other words, how can you make a valuable contribution to your industry's knowledge base?
c) Query your top site's editor with your suggestion for an article (PR whiz Pete Larmey suggests crafting and sending a 2 sentence summary before sending the whole article) and negotiate whether or not/how long this publication has exclusive rights. Don't go exclusive for more than a week or two unless this is a major publication and you really think it's valuable.
e) Write the article and submit. Edit as needed/directed.
f) Give your publisher the agreed upon exclusivity and then begin submitting your article to other publishers who don't care so much about first publish rights.
g) Finally, submit to the relevant article directories, as well as these general article submission directories.
Building Some Thorough Method Elements Into The Fast Way
If you're interested mostly in links but wouldn't mind trying to build a little brand then here are a few things you can do that may help your industry credibility.
a) Mention in your author bio or article that you answer questions by email... so long as you can publish the discussion in another article. This will help you begin to develop a relationship with your readers.
b) Mention in your author bio that you welcome suggestions from editors for article requests. This will help you to begin establishing editorial relationships, which can turn into further opportunities for you to help readers, build credibility and boost sales.
c) More research: spend more time looking around and seeing what's out there in regards to current articles. This will ensure that you're writing something likely to get published by ezines and websites, and linked to from blogs. I wrote this article without querying editors. I did, however, research the existing article marketing articles. I also know that the majority of those article directories out there accept marketing-related articles and so will be able to build lots of links to my article marketing site.
Link to Build Links and Your Brand: Article Marketing Delivers.
Need help with article ideas? Stumped on where to find publishers? Send questions and article directories not on my list to gfrench @ gmail.com. Garrett French is a search engine engineer for Websourced.com and conducts branding and link building research with his article marketing blog. You may republish this article if you include all links.
Thx2 Beal for edits.
Monday, January 17, 2005
The "General" Article Directories
If you're not a tech or marketing related business or service then you should consider checking out these directories for submitting your articles.
The number beside each url is the article page PR (I may be off on some of those 0's, as they may have been more recent article submissions and I typically only checked one or two article pages per site. None were gray bars though...).
These general directories I picture being better for you retailers who sell nothing related to online technologies or marketing. Good too for soft services such as coaching or home repair.
http://ezinearticles.com/ 6 (first 10 are free... paid after that)
http://www.isnare.com/ 4
http://www.sideroad.com/ 4
http://www.howtoadvice.com/ 3 (has jscript... not POSITIVE it passes PR)
http://www.jorbins.com 3
http://www.mainstreetmom.com/article_submission_form.htm 3
http://www.family-content.com/articles/ 1
http://www.articlesubmissions.com/ 1
http://www.fresh-articles.com/ 0/1
http://www.freezinesite.com/articles.shtml 0
http://www.netterweb.com/articles/search.htm 0
http://www.valuablecontent.com/ 0
http://womans-netnews.com/community/archive.php 0
http://www.zinos.com/ 0
All 81 article submission sites.
The number beside each url is the article page PR (I may be off on some of those 0's, as they may have been more recent article submissions and I typically only checked one or two article pages per site. None were gray bars though...).
These general directories I picture being better for you retailers who sell nothing related to online technologies or marketing. Good too for soft services such as coaching or home repair.
http://ezinearticles.com/ 6 (first 10 are free... paid after that)
http://www.isnare.com/ 4
http://www.sideroad.com/ 4
http://www.howtoadvice.com/ 3 (has jscript... not POSITIVE it passes PR)
http://www.jorbins.com 3
http://www.mainstreetmom.com/article_submission_form.htm 3
http://www.family-content.com/articles/ 1
http://www.articlesubmissions.com/ 1
http://www.fresh-articles.com/ 0/1
http://www.freezinesite.com/articles.shtml 0
http://www.netterweb.com/articles/search.htm 0
http://www.valuablecontent.com/ 0
http://womans-netnews.com/community/archive.php 0
http://www.zinos.com/ 0
All 81 article submission sites.
82 worthwhile article directories
These directories actively accept article submissions, as of 1-17-05. I culled the ones that didn't pass link value or didn't actually accept articles or were just plain dead.
As I went through to check page rank and spiderability I found that the majority of these article directories focus on online marketing... In later posts I'll begin breaking directories out by category.
http://advisor.com/adv/Articles
http://afreepress.com/afreepress/index.cfm
http://articleresponder.com/
http://articlez.com/index.php?act=cat
http://constant-content.com/?area=viewcontent&cat=71
http://ebusinesshelpsite.com/articles.htm
http://equipmint.com/articles.php
http://ezinearticles.com/
http://linksnoop.com/
http://olate.com/articles/index.php
http://onlineinternetcoach.com/newsletters/
http://thewhir.com/find/articlecentral/
http://top7business.com/
http://webmastertraffictools.com/articledirectory/
http://www.addme.com/nlpast.htm
http://www.allfreelancework.com/articles.php
http://www.all-in-one-business.com/groups/
http://www.aracontent.com/ara_index.cfm
http://www.articlecity.com/
http://www.article-emporium.com/
http://www.articlefinders.com/
http://www.articles911.com/
http://www.articlewarehouse.com/
http://www.authorconnection.com/
http://www.awomaninbusiness.com/articles.html
http://www.boazepublishing.biz/
http://www.boconline.com/articles.shtml
http://www.bpubs.com/
http://www.brain-floss.com/
http://www.business-dynamics.com/articles/index.html
http://www.businessknowhow.com/
http://www.businessnation.com/library/articles/pages/
http://www.business-opportunity.biz/article_index.php
http://www.businessseek.biz/page.php?page=article-submission
http://www.businesstoolchest.com/articles/
http://www.buzzle.com/secure/become-editor.asp
http://www.bytesworth.com/articles/
http://www.cashflowseller.com/articles.html
http://www.cerebuswebmaster.com/onsite/articles.html
http://www.certificate.net/wwio/topics.shtml
http://www.clickforcontent.com/
http://www.digital-women.com/submitarticle.htm
http://www.websitefuel.com/request.html
http://www.expertarticles.com/
http://www.ezinetrendz.com/articles.htm
http://www.family-content.com/articles/
http://www.freesticky.com/stickyweb/submit.asp
http://www.freezinesite.com/articles.shtml
http://www.fresh-articles.com/
http://www.goarticles.com/author.html
http://www.howtoadvice.com/
http://www.ibizresources.com/newsletter_articles.html
http://www.ideamarketers.com/
http://www.impactarticles.com/
http://www.isnare.com/
http://www.jorbins.com
http://www.lilengine.com/
http://www.lyonsinternational.com/library/main.php
http://www.mainstreetmom.com/article_submission_form.htm
http://www.marcommwise.com/
http://www.marketingideashop.com/freestuff.html
http://www.marketing-seek.com/articles/
http://www.marketingtroll.co.uk/
http://www.netterweb.com/articles/search.htm
http://www.purplehelp.com/purplehelp/articles/total_articles.cfm
http://www.selfgrowth.com/articles.html
http://www.sideroad.com/
http://www.smallbusinessoutpost.com/
http://www.valuablecontent.com/
http://www.webmasterarticles.net/
http://www.webmasterslibrary.com/articles/
http://www.webpronews.com/submit.html
http://www.web-source.net/syndicator_submit.htm
http://womans-netnews.com/community/archive.php
http://www.workathomearticles.net/content/section/1/2/
http://www.work-at-home-jobs-iowa.com/article/index.php
http://www.zinos.com/
http://www.123webmaster.com
http://www.articlesubmissions.com/
http://www.hitsnclicks.com/contributors/
http://www.jogena.com/articles/articleform.htm
http://www.promotionworld.com/pop/feedback/submitarticle.html
As I went through to check page rank and spiderability I found that the majority of these article directories focus on online marketing... In later posts I'll begin breaking directories out by category.
http://advisor.com/adv/Articles
http://afreepress.com/afreepress/index.cfm
http://articleresponder.com/
http://articlez.com/index.php?act=cat
http://constant-content.com/?area=viewcontent&cat=71
http://ebusinesshelpsite.com/articles.htm
http://equipmint.com/articles.php
http://ezinearticles.com/
http://linksnoop.com/
http://olate.com/articles/index.php
http://onlineinternetcoach.com/newsletters/
http://thewhir.com/find/articlecentral/
http://top7business.com/
http://webmastertraffictools.com/articledirectory/
http://www.addme.com/nlpast.htm
http://www.allfreelancework.com/articles.php
http://www.all-in-one-business.com/groups/
http://www.aracontent.com/ara_index.cfm
http://www.articlecity.com/
http://www.article-emporium.com/
http://www.articlefinders.com/
http://www.articles911.com/
http://www.articlewarehouse.com/
http://www.authorconnection.com/
http://www.awomaninbusiness.com/articles.html
http://www.boazepublishing.biz/
http://www.boconline.com/articles.shtml
http://www.bpubs.com/
http://www.brain-floss.com/
http://www.business-dynamics.com/articles/index.html
http://www.businessknowhow.com/
http://www.businessnation.com/library/articles/pages/
http://www.business-opportunity.biz/article_index.php
http://www.businessseek.biz/page.php?page=article-submission
http://www.businesstoolchest.com/articles/
http://www.buzzle.com/secure/become-editor.asp
http://www.bytesworth.com/articles/
http://www.cashflowseller.com/articles.html
http://www.cerebuswebmaster.com/onsite/articles.html
http://www.certificate.net/wwio/topics.shtml
http://www.clickforcontent.com/
http://www.digital-women.com/submitarticle.htm
http://www.websitefuel.com/request.html
http://www.expertarticles.com/
http://www.ezinetrendz.com/articles.htm
http://www.family-content.com/articles/
http://www.freesticky.com/stickyweb/submit.asp
http://www.freezinesite.com/articles.shtml
http://www.fresh-articles.com/
http://www.goarticles.com/author.html
http://www.howtoadvice.com/
http://www.ibizresources.com/newsletter_articles.html
http://www.ideamarketers.com/
http://www.impactarticles.com/
http://www.isnare.com/
http://www.jorbins.com
http://www.lilengine.com/
http://www.lyonsinternational.com/library/main.php
http://www.mainstreetmom.com/article_submission_form.htm
http://www.marcommwise.com/
http://www.marketingideashop.com/freestuff.html
http://www.marketing-seek.com/articles/
http://www.marketingtroll.co.uk/
http://www.netterweb.com/articles/search.htm
http://www.purplehelp.com/purplehelp/articles/total_articles.cfm
http://www.selfgrowth.com/articles.html
http://www.sideroad.com/
http://www.smallbusinessoutpost.com/
http://www.valuablecontent.com/
http://www.webmasterarticles.net/
http://www.webmasterslibrary.com/articles/
http://www.webpronews.com/submit.html
http://www.web-source.net/syndicator_submit.htm
http://womans-netnews.com/community/archive.php
http://www.workathomearticles.net/content/section/1/2/
http://www.work-at-home-jobs-iowa.com/article/index.php
http://www.zinos.com/
http://www.123webmaster.com
http://www.articlesubmissions.com/
http://www.hitsnclicks.com/contributors/
http://www.jogena.com/articles/articleform.htm
http://www.promotionworld.com/pop/feedback/submitarticle.html
Sunday, January 16, 2005
94 Article Submission Sites
So I've been hooting about 100 article directories. There are actually 94. I just deduped in xsl (to cull crossover between my already list and what I found at the Web Design Ontario site) and I have yet, obviously, to analyze each directory. If you want to go through be my guest. You can also give me a week or so and I'll have some analysis done.
I'll post any interesting/surprising findings as I go along.
EDIT:
Of those 94 ten of them were busted or just plain didn't accept submissions... see above for the updated list. I also found more sites while out evaluating.
I'll post any interesting/surprising findings as I go along.
EDIT:
Of those 94 ten of them were busted or just plain didn't accept submissions... see above for the updated list. I also found more sites while out evaluating.
My Next article marketing Step
So I'm writing out my next step here for some clarity of my own and so that you'll know a bit more of where I'm headed with this.
I've got about 100 article directory sites now. First I'm going to put the url of each one into an xsl spread sheet, along with the directory's page rank and the page rank of the article pages. It's my understanding, per Dowdell, that if a page has page rank in the google tool bar that it can be crawled.
This will be my indicator of whether or not a given directory is worth submitting to from a strictly seo perspective. Also I will capture whether or not the directory appears to be primarily B2B, B2C, or both.
Then, armed with this spread sheet, I'll begin submitting. Though what I'll submit I haven't quite figured out yet. Perhaps my rules for responsible article creation, slightly rewritten and ironed out a bit more. Perhaps some sort of article, as I'd originally intended, that makes the case for link building through article submissions.
So tonight I'm going to start cataloging these directories. I think I can get most of them cataloged by the end of this week. Perhaps next weekend.
I've got about 100 article directory sites now. First I'm going to put the url of each one into an xsl spread sheet, along with the directory's page rank and the page rank of the article pages. It's my understanding, per Dowdell, that if a page has page rank in the google tool bar that it can be crawled.
This will be my indicator of whether or not a given directory is worth submitting to from a strictly seo perspective. Also I will capture whether or not the directory appears to be primarily B2B, B2C, or both.
Then, armed with this spread sheet, I'll begin submitting. Though what I'll submit I haven't quite figured out yet. Perhaps my rules for responsible article creation, slightly rewritten and ironed out a bit more. Perhaps some sort of article, as I'd originally intended, that makes the case for link building through article submissions.
So tonight I'm going to start cataloging these directories. I think I can get most of them cataloged by the end of this week. Perhaps next weekend.
